Public Keel
One brief. Every maker quotes against the same line.
For the homeowner spending $5k–$80k on something bespoke — cabinetry, a kitchen, metalwork, a staircase, a garden structure, a refit. You're competent. You're not going to be overcharged for something you can't fully describe with three quotes that don't match.
Public Keel · brief
One brief.
The offer
Describe the one you want, in whatever words you have.
A short interview turns what you say into a numbered brief — the exact page your makers will read. Nothing about it is automatic guesswork: every line comes from what you told us.
Tell us about the one you want
“I want the kitchen units replaced with painted oak, face-frame, soft-close. The island should be walnut with a waterfall edge on one side, seating four. Keep the existing worktop position but move the sink to the island. I don't want to touch the flooring.”
Turns into a brief with 3 numbered lines, each one a maker can quote against on its own.
How it works
It comes to you. Nothing to check, nothing to refresh.
A maker quotes
You get the quote against your brief, line by line, the moment it lands.
Arrives in your inbox
A maker opens the brief and doesn’t quote
You know who’s reading and who’s gone quiet, without chasing anyone.
Arrives in your inbox
You change your mind about a material
Update the line. Every maker still holding the brief sees the new version.
Arrives in your inbox
The sample
The brief goes live at its public link.
You're looking at the exact page your makers will read — numbered, and clear about what it excludes. The moment it publishes, the first maker invitation goes out.
Published
Kitchen — oak cabinetry & island
publickeel.com/b/8k2-oak-island
Cabinetry
Face-frame oak, painted Farrow & Ball 'Down Pipe', soft-close hinges throughout.
Island
Book-matched walnut top, waterfall edge on the run side, seats four.
Sink
Move from worktop run to island centre. Existing plumbing run stays.
Excludes
Appliances, worktop fabrication, electrical first-fix, flooring.
First maker invited
2 minutes ago
What people bring us
The kind of thing that's hard to price by phone.
Price
One price. No tiers, no plans.
You pay once, per brief you publish. That's it — there is nothing else to choose.
- The interview that becomes your brief
- The public brief page, at its own link
- Unlimited revisions to the brief
- Quote collection and comparison for 90 days
Start here
Start a brief.
Describe the one you want. We turn it into the page every maker quotes against.